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Thursday, March 22, 2012

Creative Class vs Native Class


In the article ‘Cities and Creative Class’, the author Richard Florida seeks to identify the rise of the ‘Creative Class’ , a new social class which are basically knowledge workers, whose economic function is to create new ideas, new technology and/or creative content. Richard Florida argues that the character of the cities is defined by this creative class and reverses the traditional approach of Urban development by propagating that it is the ‘place’ rather than ‘corporation’ that matters to this creative class people. Florida’s hypothesis is substantiated by many regions of the world where urban forms are dominated by the small cities which are not historical in nature and have origin which is recent in nature and dominated by technology and talent attracting large capital investment by Multi-National Corporations e.g. Silicon Valley and Orange County in California and Bavaria in Germany. Rise of such cities have brought into focus the concept of creative cities and policies in many parts of the world are so directed to generate such creative magnets for talent pool and foster economic growth. Deindustrialization of the western manufacturing cities, the rise of the service industry and globalization of the world all account for the growth of such creative cites and the dependence on technology and Innovation for economic growth make them significant in the history and geography of the world. In strict technological sense the parameter of creativity of such cities is judged by the number of patents registered by the Companies and creative people residing in the city.
Since creativity is created by the created by the individuals, the natural corollary is that innovation can take place anywhere especially in the present age of technology, but from Richard Florida’s point of view Creativity needs an environment to thrive, that is Creativity is cultural and contagious, so cities invests in urban interventions to attract the creative souls of the world. The counter argument is put by Glaeser, Kolko and Saiz, 2001 who state that instead, the productive advantage that one area has over another is driven mostly by the people. Urban success comes from being an attractive “consumer city” for high skill people[1]. Their advice for the mayors of the cities is to focus on the basic commodities desired by those with skills rather than creating a funky, hip, gay friendly bohemian town.
Taking the Creative Class argument to the next level, Richard Florida in his 2006 book, ‘The Flight of the Creative Class’, states that this global competition for creative talent will be the defining economic issue of the 21st century[2]. Florida argues that post 9/11 American policies have become less supportive for attracting this creative class which can have serious consequences for the US in terms of their economic growth and global supremacy. In the latest book ‘The Great Reset’, Richard Florida states that the economic recession in America calls for new policies to foster economic growth in cities by working on the ‘spatial fix’, an idea he borrowed from the economic geographer, David Harvey. He calls Americans to shun their love for home ownership and argues for rent based urban form that can have more creative class mobility. Richard Florida says “The places that thrive today ,are those with the highest velocity of ideas, the highest density of talented and creative people, and the highest rate of metabolism[3].”
Top Down or Bottom Up
One wonders, how this City Doctor, Richard Florida’s prescription of top down approach towards the development of cities, with focus on the elite creative class, will affect the health of the cities. What can be the potential side effects of this Creative class therapy?  Does focusing too much on the culture of creativity and high influx of creative immigrants make the cities and their real estate markets unrealistically high making the cities unsustainable in the long run. If the issue is the attractiveness of cities, Do people rank this creative class space as the top priority in deciding the cities to live in or Are interested in more fundamental factors such as security, health, education, infrastructure and political environment.
Native Class
In my opinion governments should focus on the ‘Native Class’ rather than the Creative Class for the simple reason that the native people make the city not the immigrants and cities should not be designed for the mobile creative class. Creative class people are disloyal to the cities in the sense that if the cities fail to excite them then they move to new cities resulting in the flight of capital and creative people, so why concentrate so much on this class? Secondly the mandate to govern is not given to the government by the immigrants but by the native class so policies should be tailored as per the aspirations of the native class. An Indian Banker who is not loyal to India cannot be loyal to USA, so the moment he sees a recession he is the first person to leave US and return to India, so why focus on him? Why make policies to attract him? His only motive is to earn money and he will do it where he sees opportunity. So why ‘create’ Creative cities for such opportunist creative class?



[1] Review of Richard Florida’s The Rise of the Creative Class, Edward L. Glaeser
[3] http://www.fastcompany.com/1637457/richard-floridas-creative-destruction, accessed 14 March, 2012.

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